market research

Storyteller or story interpreter?

Storyteller or story interpreter?

The work conversation often goes like this… ‘So, what do you do?’ ‘I work in market research.’ ‘Oh, so you’re the person that rings me up during dinner to ask what I think of John Key?’ ‘No, not exactly…’ It is so much more than this.

Brené Brown, a now celebrity researcher courtesy of Oprah, recalls in a Ted Talk how she repositioned her role as a qualitative researcher, by calling herself a ‘storyteller’. This resonated strongly with me as I thought about all the stories I have heard over the years from so many different types of people and from all walks of life.

The beginning...

The beginning...

Well this is Day 1 of the Fresh Focus blog. I am sitting in a cafe in Anglesea, on the Great Ocean Road, with my headphones on grabbing some quiet time from the kids whilst they are with their grandparents.

I have chosen a theme, blog title, written a purpose and about to craft a conversation guide for the next few weeks. This is part of the over-arching Fresh Focus social media marketing plan. The time has come as our business 'grows up' to practice what we preach and develop and position our own brand in the market.