There’s no shortage of data telling businesses what is happening. We drive value by digging deeper and understanding why?
We demonstrate the value of human-centric insights in a market drowning in big data. We help brands get to truly know their customers with insights to drive business success.
We believe in real world, real life feedback and getting to understand the consumer in their own environment, rather than taking them into ours.
By getting up close and personal with consumers in their world, we get to see from the inside how people live, their daily routines, what they find meaningful and why.
We focus on techniques that do not rely on consumer recall. We enter people's lives through techniques that include; interactive digital communities, in-home immersions and short, mobile surveys.
An efficient insight gathering tool that allows us to explore attitudes, triggers and motivations with customers over a longer period of time across the country. Conversation topics are posted and followed up with ongoing, high-touch moderation. This fosters a creative, inclusive and supportive environment. Digital communities are 100% transparent with clients able to observe insights as they unfold. They provide flexibility to ‘iterate’ and change direction...so can make decisions in the moment.
In home immersions
Our researchers get up close to customers to develop a deep, rich understanding of their world and identify the gap between what they say they do...and what they actually do. Using a blend of empathy, observation and active listening, we encourage conversation, elicit stories and reveal core truths. It is a powerful way to uncover motivations, behaviour and true insights. We’ve met pets, looked in pantries, searched through make-up drawers and stayed for dinner.
Interactive workshop with key stakeholders to refine focus, learn the facts, capture hypotheses, assumptions and most importantly, knowledge gaps.